Analytics and Heat Maps can tell us a huge amount about how your clients interact with our advertising and website online. Today we can see everything from how long a user spends on our website, to what they look at buying, and where they come from when they arrive at the website. Using these analytics we can understand their decision making. As an example I know that my potential clients come to this website looking for help improving their online presence. I know that they find the website either from one of my client websites (referral) or by doing a google search (organic). Using this knowledge I known how to augment this traffic using paid for advertising. Using paid for advertising I can greatly increase my reach (The potential clients that see my website).