Blog

Introducing our Newest Website Honeoye Falls Distillery

Building a new website for Honeoye Falls Distillery required bringing together many graphics resources and quite a bit of custom coding. We wanted to build a website that showed off the high quality of the product along with the distillery that makes it. For that reason as much photography as possible was taken directly at the distillery.

The centerpiece to the website was the bottle slider at the top of the home page which allows users to find out about the many spirit offerings and see a quick tasting note about each.

Several of the other attributes of note are the store locator map on the ‘Where to Buy’ page which has a easy to use map for finding places to purchase Honeoye Falls Distillery spirits.

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Thumbtack Creates a Bridge Connecting Companies and Clients

Better Quotes Through Thumbtack

Services like thumbtack have become a major method for people to find the best of the best service providers and the best price. If you aren’t familiar with thumbtack it is the service that help you get the best bid no matter the service needed. Thumbtack creates a competitive environment where companies have to put money on the line to place a bid. This money on the line increases the likelihood that the bid will be accurate and competitive.

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How to get SSL and configure HTTPS to improve site trust

Site security has become of growing importance over the last half decade. Losses of customer data can destroy a companies reputation. Recently site security has become a part of the algorithm that Google and other search engine companies use to rank a site.

For this reason for many companies it is work looking at the return on investment of different SSL certifications. Continue reading

Best CRM for a small company – Under 10 Employees.

CRM for those new to it stands for Customer Relationship Management and over the last decade or so some great tools have popped up to help companies organize those relationships with their customers.  These tools help companies track customer information and the opportunities that arise from those customers. The level of complexity that a CRM tool goes to to achieve this goal varies service to service.

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ImageMagick Command Line Cheatsheet

ImageMagick has become a highly important part of my workflow. It saves more time than I would like to admit with re-sizing and optimizing images. I created the following Cheat Sheet to help all those other people who are tired of spending time in Photoshop/Lightroom or one of many other programs optimizing images.

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Should your business use twitter?

Twitter has become a great place to advertise products and services but is it really worth your time?  With the existence of so many other forms of advertising it becomes difficult to choose where to spend your time, but like with most questions the answer is that it depends.

1) Do your customers, target audience, use Twitter? This is item number 1 when deciding to go the Twitter route or not. Here are some demographics on Twitter. The main takeaways are that the large portion of users are young, under 29. Continue reading

Choosing the right CRM – Customer Relationship Management

CRM tools can help organizations of any size. Customers are the most important resource for most any business with which we either grow or shrink. There are quite a few options when it comes to a CRM which I will outline below. Both Salesforce.com and Microsoft Dynamics CRM are the two main competitors but due to their complexity may not be the best choice for you company.

For starters lets look at the factors that will be most important to most companies when deciding on a CRM.

  1. Annual Price
  2. Required Internal Resources
  3. Ease of Use and Setup
  4. Functionality and Connectivity

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Why you should use NameCheap.com for Domain Names!

There are many attributes that you want to consider when picking a hosting service for you site. Price is often the first consideration, but should it be? The cost of a domain is far less than the annual cost of hosting that domain and added costs will usually make what looks like a good deal end up being the most expensive choice.

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