Site security has become of growing importance over the last half decade. Losses of customer data can destroy a companies reputation. Recently site security has become a part of the algorithm that Google and other search engine companies use to rank a site.
For this reason for many companies it is work looking at the return on investment of different SSL certifications.
1) The Costs
Settings up SSL requires a web developer with the access and experience to get your server set up properly. The methods and ease of setup will vary greatly between hosting providers and server types. To add to the complexity the costs and benefits of a SSL Certificate will vary based on the type of certificate. In the examples below you can see some of current prices that you are likely to see in the market.
Comodo SSL from NameCheap = $7.95/year + Setup on your own server – Requires Moderate/High Skill with SSH/Server.
Remember that when adding a SSL Certificate to an existing site you will want to update you directories when possible to point directly at your https domain instead of the previous http.
2) The Benefits
A) E-Commerce and Credit Card processing require SSL
C) The wonderful Green Pad Lock = Client Trust
3) Optimizing you SSL
I will write a full article on how web developers can optimize their servers SSL settings but for now I will leave you with how to check for SSL issues. Follow this link for SSL Labs, which will give your SSL setup a grade of A+ to F. Make sure you get at least an A otherwise you may be losing customers due to their inability to access your site.